New Trade for June 3rd, 2024

Ulta Beauty Inc. (ULTA)

Significant Upside Potential After Recent Dip

Ulta Beauty has experienced a notable downturn this quarter, with its shares dropping nearly 24%. This decline has been largely driven by intensified competition in the beauty sector, which has led to a swift reaction from the market. Barclays recently adjusted its stance on Ulta, downgrading the stock from ‘overweight’ to ‘equal weight’ and reducing the price target significantly—from $612 to $434—due to a quicker-than-anticipated slowdown in the beauty industry.

Despite these challenges, there are compelling reasons to consider Ulta as a potential buy at its current price. The stock’s 14-day Relative Strength Index (RSI), a key indicator used to measure the speed and change of price movements, stands at 29. An RSI below 30 is typically considered an indication that a stock may be oversold, suggesting that Ulta’s current price might not fully reflect its underlying value and could be poised for a rebound.

Moreover, the broader sentiment among analysts remains positive. The consensus among market experts is a ‘buy’ rating, with expectations of a substantial recovery in the stock’s price. The current average price target indicates a potential upside of around 38%. This optimism is grounded in the belief that the recent dip offers a buying opportunity for investors looking for exposure to the retail beauty sector, assuming the company can navigate through the current competitive pressures.

For investors willing to take on some risk, Ulta presents an intriguing opportunity. Its recent price drop, combined with a bullish analyst outlook, positions it as a potentially undervalued stock ready for a turnaround. This might be the right moment to consider adding Ulta to your portfolio, especially if you believe in the company’s ability to regain its footing in the coming months.



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